Order orchestration is the strategic arrangement of logic, processes and rules around how and where to fulfill orders from within a distribution network. Order orchestration should take into account inventory availability, product SKUs, business preferences (i.e., ship complete, split shipments, kill or fill, capacity, etc.) and cost optimization (i.e., proximity to customer, ship from store, etc.).
Simply put, order orchestration is the sourcing and allocation strategy to find the ideal location to fulfill orders.