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Automating the beverage supply chain to meet today’s growing challenges

What path do the components in your beverage products travel before ending up on the store shelf?


Do you know exactly where every bottle of water, every bag of flour and every can of beer or soda came from and where it is now? Could you trace the exact path of a product in the event of a recall?

It can be challenging to know exactly how to control the goods in a warehouse. The beverage sector is undergoing a rapid change, with new trends and drivers creating substantial challenges for manufacturers. 

Consumer expectations have increased sharply

High quality, freshness and variety across categories, no matter the season. And that is just the beginning. The growing number of small and single-person households drives the demand for small and individual unit sizes, while ingredient-limited foods and environmentally conscious products with sustainable sourcing and packaging further increase product variety. This is all set against a backdrop of constant pressure to reduce costs in order to remain competitive.

The need to optimize productivity and reduce costs has never been greater for the beverage industry. Retailers are putting pressure on supplier margins and consumers are becoming more price conscious. Plus, safety and product traceability paired with stricter regulations are becoming more complex every day. Considering all these factors poses significant challenges to beverage manufacturing supply chains and logistics operations. So, how do you cope with this increasing complexity?

The use of warehouse automation technology promises increased efficiency, higher capacity, and greater throughput. However, knowing where to start can be a challenge. Leading by practical example, one of the biggest beverage companies in Europe will show how they transformed their challenges into a success story. On May 27, you can learn in our webinar How to get more from your warehouse: brewing a successful automation strategy how they achieved this transformation.

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System Integration & Automation

Manufacturing and distribution organizations know that automation can improve efficiencies, maximize space and increase productivity across their supply chains.

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